Our website audit for nfp service provides a baseline measurement framework for website health. Our audits provide an easy to understand graphical score of your website across 5 main areas with actionable recommendations.
Analytics
Website usage statistics provided by industry standard tool Google Analytics. The Heartburst team review configuration including NFP specifics like donation conversion tracking.
Search
Search health affects how likely you are to appear in organic (non-paid) search results on search engines. Using our development expertise alongside search tools, we provide key insights into search health
Technical
Technical aspects of the website are key to the longevity of the sites’ health. It is vital to understand what is being used and if it is reliable going forward.
Design & UX
Good design adds value by providing an engaging supporter experience. Visual design and strong branding affect the first impression given to prospective donors or volunteers.
Accessibility
Accessible web design allows for all abilities access, navigation and a pleasant user experience. This can be paramount for nonprofits who provide services to people with a disability.
Website audit for NFP
We've developed an infographic style overview of our website audit for NFP. This provides our clients with a birds eye view of website vitals read traffic light colour coding.
Want the detail? No problem! Detailed findings and review points are presented in our final report for easy reference.
A website audit for NFP can be provided as part of a larger Digital Discovery project to provide input to the project objectives and metrics for success. They are also very useful as a health-check of the performance of your current website, when planning your next upgrade project.
Analytics
11 data points checked – Ensuring your analytics tags are installed and firing is our first priority. We then look at key metrics such as site users, engagement rate and device usage.
Configuration status
Traffic origin
Traffic Trend
Monthly Users
Monthly New Users
Bounce rate
Mobile/Desktop Split
Top Pages
Top Countries
Demographics – Age range
Demographics – Gender
Search
5 data points checked – What keywords are people using to find you? Are your pages configured to be easily understood by search engines? We check these core metrics for SEO health.
Google Keyword ranking
Page titles
Broken Links
Meta tags
Content strategy
Technical
9 data points checked – Our development team lift the hood of your website to review your page speed, security, software currency and hosting backups.
Hosting – location
Hosting – CDN
CMS
Page Speed
Integrations
3rd party plugins
Custom code
Supported software
Security
Backups
Design & UX
10 data points checked – Our extensive expertise in design allows us to provide anecdotal feedback on user experience, brand, and graphic design.
Aesthetic
User Experience
Brand
Typography
Main navigation
Sub menu navigation
Mobile navigation
Mobile optimisation
Photography
Copywriting
Accessibility
9 data points checked – How easily is your website accessed by people with vision impairment or a disability? We provide an high level assessment against industry benchmarks.
Page structure
Colour contrast
Skip to content option
Font size
Alt text
Movement
Languages
Keyboard
WCAG level
